Adapting to Changing Business Landscape

Adapting to Changing Business Landscape

Business has changed during this economy. Money has gotten much tighter, both in people’s pockets and their credit lines. This affects your business in many different ways. First, you may have seen a drop-off in customers due to people being a lot more careful with their money. Next, you may have had trouble borrowing money for your business. Finally, you may be wondering how to generate more income in a tough economy.

Advertise More Not Less

The first problem can easily be resolved by doing some targeted advertising. Yes, this means you have to spend money. However, studies from the Great Depression showed that during times of poor economic activity, those that advertised more did better. Those that didn’t advertise created a self-fulfilling prophecy of low demand by failing to advertise when it was most critical.

Take Advantage of Alternate Funding Sources

Since credit is hard to locate, you will wan to take a look at different ways to fund your business. Merchant funding can be obtained for businesses that have a healthy history of credit card receivables. You may to need to purchase special equipment, but usually the application process is fairly easy. They don’t even require a good credit score to get you funded.

Generating More Income

You want to pay attention to what’s selling in this economy and how shifting demographics are changing your revenue structure. You may find people are buying for different reasons. You may find men aren’t buying as much as they are being laid off in greater numbers. You will have to customize your inventory and advertising to appeal to the demographic that is buying and the products they need most. You may even find you have to expand your services or move to a new location to get more business through the door.